Personal Authenticity.

It’s one thing creating a world around you that appears to the outside world to be a certain thing. Does that make you a slave to society by creating an external reality that’s fit for them, but is not necessarily in true alignment to your own authenticity?

Being a “perception engineer” for the outside world doesn’t necessarily serve your own life or internal happiness, joy and truth. To truly be “free”, live authentically and happily, you have to address and live your own truth first.  That begins with working from the inside out; not the outside in. 

If you’re driven by certain things, such as creating the perception of being wealthy, sophisticated or successful, you must ask yourself first, where do your own personal values stand amidst that perception, and are you living as a wealthy, sophisticated or successful person within your own life, heart, mind and soul first? Are you clean, tidy, fit, healthy; do you take pride in your living environment; in your relationship with yourself? 

There’s nothing wrong with “branding” or “personal branding”. But if you’re goal is to succeed, achieve and be happy; ensure that the truth you’re living behind closed doors is the very truth that guides your genuine health and happiness - not the perception of it that others might or might not accept.